Situated in a golden valley, which the Romans called Vallis Aurea, framed by the Slavonian mountain ring, throughout the centuries Požega has been a very vital centre for the population of the central Slavonia. Its location at the foot of Stari grad and the surrounding hills meant that it was able to create a medieval fortress around which the town grew.

Valuable historic monuments are proof of its rich history (the Franciscan monastery and church sv. Duha [St. Spirit] and Požega's Cathedral...). Here important cultural and entertainment events are held, the Croatian Film Festival of one minute films at the beginning of September and the Music Festival Golden Strings of Slavonia.