International Folklore Festival is the most prestigious event called. original folk in Croatia and amateur folk dedicated to fostering and presenting indigenous heritage. It is held in Zagreb since 1966. , the successor of the Croatian peasant culture festivals organized in the 1930s, represents and promotes the inherited values ​​of all peoples and cultures and contribute to efforts in a globalized world, preserving cultural diversity. Festival programs are devising specialists, ethnologists and folklorists, who have been in constant touch with the contemporary life of these phenomena and their holders, ethnological and folkloristic profession contributes to the preservation of Croatian traditional culture as heritage. A longtime organizer of International Folklore Festival, Zagreb Concert Management, helps in the presentation and affirmation of heritage and to promote the idea of ​​cultural diversity as a general human values​​.